Flippant
Part fashion start-up, part content creation company, and part performance art piece, Flippant created and sold clothing with upside-down pockets. Both genuine and satirical, it was a short-lived but impactful project that embodied ambiguity and contradiction.
Flippant was formed in Vermont during Logan's senior year of college. The polarizing concept sold a lot of shirts (although nobody really kept track).
Original and unique designs, entertaining marketing videos, and grassroots sales tactics helped establish Flippant as a recognized brand among several small New England colleges, and beyond.
Logan created Flippant with his brother Zach, as well as friends Mike Peters and Ben Claman, with creative input and help from Brent Nixon, Nick Bachman, Will Hanley, and many others.
Flippant Kickstarter (failed)